E-commerce website design for The Ickle Wardrobe

We’ve been working with The Ickle Wardrobe for a little while, producing their fun and friendly branding and marketing materials for print. It wasn’t long before they came to us looking to take their successful and much loved high street store to the next level – Online!

Ickle Wardrobe illustrations

Fun, funky, inviting!

The Ickle Wardrobe stock a wide but carefully selected range of high quality childrens clothing from British designer brands – Our ongoing work with their team creating and fine tuning their visual identity means we were well set up to produce the front end theme for the website, with unique illustrations throughout and a fresh, bright and consistent colour palette. Perfectly pitched at the Ickle Wardrobe’s target audience, this is one web design you won’t forget in a hurry.

User friendly

As with all e-commerce websites, user experience should be the number one priority! A clear and consistent user journey is key to ensure any potential customers can find what they need and make their purchase with no hassle and minimal fuss. We worked hard to map out and continue to streamline the optimum journey for the Ickle Wardrobe’s potential buyers, from regular shop visitors to new site users arriving from organic search listings and other channels.

Ickle Wardrobe shopping bag

On top of their customer’s experience, there’s our customer’s experience to think about too – As a thriving and busy retail business, the Ickle Wardrobe need all aspects of their day to day operations to be straight-forward and reliable, including the updating, management and receipt of orders through their online shop. Our e-commerce platform is built on a stable, adaptable and extremely well supported platform, making it simple and quick to manage products, receive payments securely and process orders.

Responsive for mobile commerce

With mobile web browsing increasing year on year, shopping through smart phones and tablet devices is seeing huge growth too. With mobile visitors often being on the move it’s arguably even more vital to design and implement a time saving user journey with minimal fuss.

Responsive mobile online shop

With this in mind we knew how essential it was for the Ickle Wardrobe’s online store to be mobile-responsive, and to adapt it’s layout and it’s user experience for site users browsing and shopping with mobile devices. Every aspect of the user journey is specifically tailored for the best possible experience on any given device.


E-commerce is a fast moving and constantly changing medium, we support all of our clients on an ongoing basis and will continuously look to upgrade and improve the code that’s driving the Ickle Wardrobe website whilst advising on potential design and user experience improvements.

Ickle Wardrobe offer bar

Ensuring the best possible experience for the Ickle Wardrobe’s valued and much loved customers and the hard working team bringing them the finest children’s clothing money can buy.